There is a lot of hype about Hollywood Beach these days and many are wondering (including me) if all the upcoming new construction will turn it into the new Sunny Isles Beach. After discussing it with my born in Miami super smart friend Anita Garazi I came to the conclusion that there are some obstacles that will probably keep Hollywood FL from following the steps of its rich cousin Sunny Isles.
Margarita Ville, Costa Hollywood, Sage Beach are amazing projects with fancy amenities, good design and a tempting price range, so why am I skeptical about ever having a Hollywood Porsche, Mansions at Acqualina or Jade? Here are a few reasons:
- The Hollywood walk board: it is great to ride a bike or go for a walk, but it separates the buildings from the beach creating a public space. Even if the current eating holes in the wall would change into fancy cafes, a person who pays $4 to $50 million for a condo wants to go from the elevator to the beach carrying nothing but the sunglasses.
- Safety and privacy: the walk board is a public space and will always be. Although the beach has right of passage everywhere, Sunny Isles has a very limited public access and parking, and even if people who don’t live in the luxury condos manage to get to the beach, there is an area that is reserved for the exclusive enjoyment of the rich and famous.
- Sunny Isles Beach luxury towers have the ocean on one side and a main artery (Collins Avenue) on the other, while Hollywood has several blocks of tiny streets which change the dynamics.
In conclusion, Hollywood is blossoming and that is a fact. I believe it is a great bet because it has so much room for appreciation even if it never reaches the ultra luxury market. Some buds flower into lilies and others into orchids and there is a market for both…
“Decorus, real estate perfected”
dec•or•us adj. \‘de-ˌkȯr,’Əs\ origin: latin| charming, proper, noble, becoming
If you want to buy or sell a property and want a luxury real estate experience , contact us, you’ll be happy you did.
Are you a serious realtor who wants to grow your business in the exclusive and very unique City of Sunny Isles Beach and surrounding areas like Aventura, Bal Harbor and Miami Beach, and get coaching, support, and cutting edge technology and tools? If the answer is “yes” call me at 786-251-9513 or email patricia@decorusrealty.com for a confidential interview. Click to take a look at the most elegant office you’ve ever seen, where the best professionals gather.
Luxury real estate in Miami meets a new breed of buyers: international, of course wealthy, and…young. Years ago we used to work with clients in their 50′s, 60′s and up when dealing with multi million dollar properties. Nowadays, we are seeing more and more people in their thirties buying ultra high end properties, especially new construction. In the last decade, many young entrepreneurs entered the special world of the blessed by fortune (500?). More and more companies are hiring young talent for high rank positions and it is not uncommon to find CEO’s replaced by their grandkids generation. The world of technology, internet and apps has changed the rules of the game and that has permeated to the real estate luxury market. In addition, zoning and building regulations in most hot areas in Miami have limits on the number of units so developers have turned to buildings with much larger units, often ranging from 2,000 ft to 10,000 ft. Four bedroom units and maid quarters which were a rare find years ago are now common in new construction luxury real estate. This of course is the perfect match for the affluent Latin American family with several kids, used to travelling with a nanny. Buildings like Porsche, Mansions at Acqualina, Grove at Grand Bay, Echo and Marina Palms report a larger than usual number of young buyers. Hopefully, young and fast, not furious.
“Decorus, real estate perfected”
dec•or•us adj. \‘de-ˌkȯr,’Əs\ origin: latin| charming, proper, noble, becoming
If you want to buy or sell a property and want a luxury real estate experience , contact us, you’ll be happy you did.
Are you a serious realtor who wants to grow your business in the exclusive and very unique City of Sunny Isles Beach and surrounding areas like Aventura, Bal Harbor and Miami Beach, and get coaching, support, and cutting edge technology and tools? If the answer is “yes” call me at 786-251-9513 or email patricia@decorusrealty.com for a confidential interview. Click to take a look at the most elegant office you’ve ever seen, where the best professionals gather.
There is hardly a magazine, news site or media that does not contain some piece on the real estate market and its shocking boom. After quite a few years of predictions of everlasting doom where the only activity in the market came from savvy investors circling the Miami skye for foreclosures and REOs like birds of prey, we finally arrived to an era of end user buyers. This time, however, it is a different kind of end user: the affluent international buyer looking to replicate the comfort and amenities they enjoy at home without the fear of being kidnapped, mugged, or worse. Miami has now entered into a new era of luxury real estate with prices that have gone so high that many have started to worry about a new bubble. There are many reasons to dispel that fear:
- First, this new boom is fueled by real money as opposed to a small downpayment and a huge financing. Nowadays, new construction buyers have to put 50% of the price in cash by the time construction starts and by the time they close, most of the money is there already, which makes it much harder for them to have cold feet and walk away without closing. In the resale market, cash deals are the every day staple as well.
- Second, if you look at the prices of the pre-bubble era and disregard the crazy flipping frenzy increases, adding instead the normal historical appreciation of real estate in the US, the current prices are still very reasonable. Moreover, current prices still have room for appreciation when considering that.
- Third, when we compare real estate prices in Miami to other big cities in the world, Miami is still a bargain by comparison. A sophisticated international buyer understands that they can have a unit in a building designed by some of the best architects in the world, with services that are equal if not better than the ones they would get in Paris, NY, or similar metropolis plus the boat, beach, golf, and the vacation feeling at a lower price per foot, and in a place where driving a Bentley elicits a smile and does not require bullet proof windows.
When we look at the graphs released by the Florida Association of Realtors we can see that the availability of properties for sale decreased 17.9% from last year, and if we keep in mind that these figures combine data from all of the three county areas (Miami, Fort Lauderdale and Palm Beach and not just the hot oceanside corridor) this is solid evidence that the market has been released from the intensive care unit for good. Data from areas like Aventura, Bal Harbor, Sunny Isles Beach, Miami Beach and Brickell show even much more promising numbers and projections that suggest you still have time to seize a piece of Miami real estate and make a good move, so that years from now you can look back and give yourself a pat on the back.
“Decorus, real estate perfected”
dec•or•us adj. \‘de-ˌkȯr,’Əs\ origin: latin| charming, proper, noble, becoming
If you want to buy or sell a property and want a luxury real estate experience , contact us, you’ll be happy you did.
Are you a serious realtor who wants to grow your business in the exclusive and very unique City of Sunny Isles Beach and surrounding areas like Aventura, Bal Harbor and Miami Beach, and get coaching, support, and cutting edge technology and tools? If the answer is “yes” call me at 786-251-9513 or email patricia@decorusrealty.com for a confidential interview. Click to take a look at the most elegant office you’ve ever seen, where the best professionals gather.
Miami has many reasons to show off and brag…we have blue skies and palm trees, beautiful beaches and mojitos, culture and city life, great restaurants and everything a bon vivant could wish for. On top of that, soon Miami will be the home to the first residential building by world famous architect and engineer Zaha Hadid. One Thousand Museum reminds me of the modern version of Gaudi’s Sagrada Familia in Barcelona with its curved Gothic shaped arches, mixed with an ultra modern sci-fi flair. Of course they will have full services and amenities including a real vault to store your jewelry, art or valuables, a security concierge, an heliport with heli wait room and the whole enchilada. Only 84 privileged residents will be able to call this masterpiece “home”, with units ranging from 4,600 to 7,500 ft and price ranging from $4 to $13 million.
Can you keep a secret? Just between you and I, they are releasing only 31 units at $900 to $1,100 per foot and when you consider that the final price is set at $1,500 to $2,000 per foot it is a no brainer. And of course if you want more info on One Thousand Museum or any other New Construction in Miami including Porsche, Mansions at Acqualina, Chateau, Bay House, Edition, Echo, Marina Palms, Beachwalk and many many more plus impeccable service just shoot me an email or call me at 786-251-9513. We have agents speaking every single language with the high Decorus standard ready to assist you. Why drive yourself crazy searching for each different project, plus attorneys, CPA’s, interior designers, property management, etc. when you can get all the range of services in a centralized point of contact?
“Decorus, real estate perfected”
dec•or•us adj. \‘de-ˌkȯr,’Əs\ origin: latin| charming, proper, noble, becoming
If you want to buy or sell a property and want a luxury real estate experience , contact us, you’ll be happy you did.
Are you a serious realtor who wants to grow your business in the exclusive and very unique City of Sunny Isles Beach and surrounding areas like Aventura, Bal Harbor and Miami Beach, and get coaching, support, and cutting edge technology and tools? If the answer is “yes” call me at 786-251-9513 or email patricia@decorusrealty.com for a confidential interview. Click to take a look at the most elegant office you’ve ever seen, where the best professionals gather.
Even the moon could use support once in a while
As a real estate agent in Miami…don’t you feel sometimes like the moon in this amazing photograph? Do you wish you had some help rather than hold all the weight by yourself? Even the most talented agent needs support because everybody has weak spots along with their strengths and recognizing them can make the difference between failure and success. Some people are great at building rapport and relationships with clients, others are masters of numbers and negotiation, some are good in technology and marketing and others prefer to be the Sherlock Holmes who investigate and find the hidden opportunities. That is why building strategic alliances with others and having a team behind you are important. Working in a company that cares about your needs can be “the crane that lifts the moon to the sky”…
“Decorus, real estate perfected”
dec•or•us adj. \‘de-ˌkȯr,’Əs\ origin: latin| charming, proper, noble, becoming
If you want to buy or sell a property and want a luxury real estate experience , contact us, you’ll be happy you did.
Are you a serious realtor who wants to grow your business in the exclusive and very unique City of Sunny Isles Beach and surrounding areas like Aventura, Bal Harbor and Miami Beach, and get coaching, support, and cutting edge technology and tools? If the answer is “yes” call me at 786-251-9513 or email patricia@decorusrealty.com for a confidential interview. Click to take a look at the most elegant office you’ve ever seen, where the best professionals gather.
Starbucks sucks?
I happen to love Starbucks but we have to admit its limitations…especially when it comes to real estate. How can a professional real estate agent expect a client who is contemplating a deal where hundreds of thousands of dollars, and often millions are at stake to read and sign contracts while sitting at Starbucks? Isn’t it crazy to have your client exposed to the ears and eyes of strangers when taking such an important step? Put yourself in the client’s shoes…would you want others to hear what properties you are going to see or consider buying or selling? If you are a realtor, why would you want outsiders listening to the information you have, the research you have done and your hard earned knowledge of the market? Leave Starbucks for your social encounters or dating life and do your business in a business environment to avoid situations like the one in the following video:
real estate transaction in Sunny Isles
“Decorus, real estate perfected”
dec•or•us adj. \‘de-ˌkȯr,’Əs\ origin: latin| charming, proper, noble, becoming
If you want to buy or sell a property and want a luxury real estate experience , contact us, you’ll be happy you did.
Are you a serious realtor who wants to grow your business in the exclusive and very unique City of Sunny Isles Beach and surrounding areas like Aventura, Bal Harbor and Miami Beach, and get coaching, support, and cutting edge technology and tools? If the answer is “yes” call me at 786-251-9513 or email patricia@decorusrealty.com for a confidential interview. Click to take a look at the most elegant office you’ve ever seen, where the best professionals gather.
If you are a real estate agent, you need to make your numbers work like any other business. If you are doing your marketing like I do my cooking (whatever I feel like throwing into the pot), you may end up in trouble. You maybe associated with a company but you are still your own business, and as such, responsible for making sure that more money is coming in than the one going out. Here are some numbers you need to know before you make your marketing plan:
- Average transaction value: what is the average commission you make? Look at the last 12 months and make an average.
- Cost per acquisition: how much do you need to spend to acquire a new prospect? In order to know this you need to know what is the number of exposures you need to get one prospect (pieces of mail, google ad clicks, etc.). One percent is a conservative estimate.
- Number of prospects per transaction: what is the ratio of prospects to closed transactions? We all wish we would get a closing for every prospect we email, call or meet, but truth is we talk to a lot of people until we get the ball rolling.
- Return of campaign: this is your marketing cost divided by the total commissions made as a result of your marketing effort.
- Break even: how much money do you need to make to cover your costs?
Once you know this numbers, then you can properly evaluate specific marketing proposals. For example: is it worth to pay $1,000 to sponsor a tennis tournament in your community? How many people will see your name, brand, etc? Let’s suppose 500 people. If you take the one percent rule, 5 people would be a potential client or prospect. Now, if your “number of prospects per transactions” is 5, that means you could have one real client and possibly a closed transaction out of this. I bet your average commission these days is way more than $1,000, so sponsoring this event makes sense.
Another way of approaching marketing is to
- Establish your desired yearly income or goal.
- Determine how many transactions you need to close to achieve that goal.
- Use the “number of prospects per transaction” explained before to determine how many prospects you need yearly to get your desired income.
- Draw a marketing plan that can expose you to that number of prospects.
Finally, some agents make it simply by getting into the habit of allocating a certain percentage of their gross income (let’s say 10%) to marketing.
Remember that no marketing in the world will work unless you follow up with your prospects. A good contact management program to keep you in touch with your prospects regularly will ensure that all this effort finally translates into money coming in.
“Decorus, real estate perfected”
dec•or•us adj. \‘de-ˌkȯr,’Əs\ origin: latin| charming, proper, noble, becoming
If you want to buy or sell a property and want a luxury real estate experience , contact us, you’ll be happy you did.
Are you a serious realtor who wants to grow your business in the exclusive and very unique City of Sunny Isles Beach and surrounding areas like Aventura, Bal Harbor and Miami Beach, and get coaching, support, and cutting edge technology and tools? If the answer is “yes” call me at 786-251-9513 or email patricia@decorusrealty.com for a confidential interview. Click to take a look at the most elegant office you’ve ever seen, where the best professionals gather.
